Brink’s Home Security markets, installs, services and monitors security alarm systems for more than one million customers throughout North America, covering more than 250 metropolitan areas in all 50 states and two Canadian provinces. Our primary customers are residents of single-family homes. Our presence in the commercial market is small but growing, with more than 50,000 small businesses served. As the second-largest residential alarm company in North America, our goal in 2007 is to achieve another year of 10 percent or better growth in revenue, profits and customers.
Customers for Life
Brink’s Home Security strives to create life-long customers by earning the trust of people who rely on us to protect their families and their most valuable assets. Our success is driven by consistent delivery of what people expect from the Brink’s brand — high-quality installations with minimal disruption to customers, superior follow-up service and reliable monitoring. Marketing efforts are focused on people and businesses with solid credit histories who value high-quality security services. Our industry-leading disconnect rate of 6.4% is a testament to our dedication to providing only the highest level of service to our customers.
Award-Winning Service
Our monitoring representatives and customer care specialists are highly trained to provide “peace of mind, 24 hours a day.” For a fourth consecutive year, Brink’s Home Security was recognized for service excellence by J.D. Power & Associates under its Call Center ProgramSM, which requires call centers to perform within the top 20 percent on internal and external measures of customer satisfaction. Qualification required a detailed audit of recruiting, training, employee incentives, leadership roles and responsibilities, and quality assurance capabilities.
In addition, Brink’s Home Security is the only national security company in the United States to earn Installation Quality (IQ) Certification from the Installation Certification Board, a highly respected organization comprised of police, fire, insurance, security and state regulatory professionals. Brink’s was honored for its compliance with strict guidelines for installation, false alarm reduction and customer service.
Investing for Growth
With market penetration of residential alarm systems in the U.S. estimated at less than 30 percent, there is substantial room for continued growth. Our 2006 capital expenditures of $164 million were focused primarily on supporting new installations. We also opened a new customer service center in Knoxville, Tennessee, that adds ample growth capacity and supplements our customer service facility in Irving, Texas.
We are also pursuing growth through other sales channels and expanding into new markets. For example, Brink’s Home Technologies offers comprehensive home technology solutions to home builders and buyers. Offering home security and low-voltage wiring solutions makes Brink’s a convenient, one-stop option for selected home builders who are addressing consumer demand for synchronized security, entertainment and communication technologies. We are also expanding our product line and service capabilities in the commercial sector.
The Brink’s brand is a widely recognized symbol of safety
and security and a key component of our growth strategy.
